Performance

Let’s talk performance

A study conducted in March 2004 by COMPAS Public Opinion & Customer Research determined ad recall and assessed perception of ad frames in office towers. COMPAS carried out 200 random intercept interviews in office towers. This also allowed it to profile the audience reached by cityclassic.

Results are accurate to ± 6.9 %, 19 times out of 20.

Age
Income
Education
Reach/Frequency
Ad recall
Perception
Internet at the office
Internet at work for personal use